The Purkle program, located at www.Purkle.co.nz, is owned and operated by Ticketek New Zealand Limited (Ticketek New Zealand).
What kind of personal information does Purkle collect and how does Purkle collect it?
The types of personal information we collect will vary depending on the nature of your dealings with Purkle (or our agents, contractors or third parties).
Purkle collects most information directly from you. Generally, we collect this information to provide you with a range of products and services and so you can receive information on opportunities to participate in Offers, redeem your Purkle Dollars, receive other special offers, join loyalty clubs, advertise on our website, enquire about how you can become a Purkle Member, enter a competition or communicate with Purkle by e-mail, telephone or in writing.
We may also collect personal information to assist in identifying ways in which Purkle can service you better, such as providing our products and services to you more effectively, and to assist our internal administration and operating including accounting, risk management, record keeping, archiving and staff training.
We may also collect personal information through:
- third parties such as related companies of Ticketek New Zealand;
- other business partners who assist us to provide Purkle’ products, offers and services and rewards available through redemption of Purkle Dollars (Rewards); and
- data washing organisations.
Sometimes Purkle may be provided with personal information about an individual from a third party, for example Purkle may obtain data from a third party Client, or a related company of Ticketek New Zealand, that we will use to provide a special offer or service to that Member. Purkle may also obtain personal information through social media forums/platforms that you sign up to and/or provide Purkle permission to obtain in relation to the respective social media forum guidelines and or conditions.
In general, the type of personal information Purkle collects and holds could include (but is not limited to) name, address (postal and email), contact details, geographic location, gender, transaction details relating to your use of Purkle’ products and services and any preferences or other profiling information you tell us about from time to time.
We may collect your personal information over the internet (including when you register as a Member), over the phone, when you write to us or when you participate in a survey, questionnaire, competition or other marketing campaign.
How Purkle uses Personal Information
Purkle may use your personal information for a variety of purposes in connection with providing you with Offers (and information on opportunities to participate in Offers), and Purkle’ products and services available to Purkle Members.
In general, Purkle uses personal information for the following purposes:
- to provide Offers to Members;
- to provide other products or services which are requested from Purkle, including advertising services;
- to process and administer our dealings with you;
- to develop processes, products and services to better meet your needs;
- to help Purkle manage and enhance its products and services and the opportunities to earn Purkle Dollars;
- to communicate with Members about opportunities to participate in Offers;
- to provide people with ongoing information and advertising about Purkle’ products and services in which they may have an interest; and
- Purkle may provide your personal information to related companies of Ticketek New Zealand which may in turn provide your personal information to other third parties for marketing purposes.
In many cases where Purkle asks you to provide Purkle with personal information, if you do not provide Purkle with that personal information Purkle may not be able to provide you with the relevant product or service.
Secure Online Transactions
If you purchase any goods or services pursuant to an Offer made through our website, Ticketek New Zealand will process your credit card details securely over the Internet using a Westpac accredited internet payment security system. With the combination of Ticketek New Zealand’s Digicirt SSL encryption on its website and a secure browser at your end, we take all measures to ensure that your credit card and anonymity are protected when you purchase online.
Links to Third Party Websites from Purkle Websites
Purkle operates one main website in New Zealand in relation to its products and services and general business. To the extent that Purkle contains links to sites operated by third parties and not related to Purkle products, services or events (Linked Websites), the Linked Websites are not controlled by Purkle. We may collect personal information from the Purkle Website and Linked Websites in our role as website portal. However, we are not responsible for the privacy practices of those companies. Before disclosing your personal information to Linked Websites, we advise you to examine their privacy policies.
Third Party Advertisements Online
To try and identify Offers that may be of interest to you, Purkle has relationships with other companies that we allow to place advertisements on our web pages. If you visit our website, advertisement server companies may collect information such as your domain type, your IP address and clickstream information.
Redeeming Purkle Dollars
Also, with your consent, Purkle may pass your personal information on to Merchants from whom you have received a Reward, so that the Merchant can keep you informed of future events/offers they may be providing. If you are required to make a booking with a Merchant in order to redeem your voucher, you may be asked at the time of that booking if you would like to receive this information. You may change your preference at any time directly with the Merchant which has collected your personal information. If you do not have the Merchant’s contact details you may contact our Privacy Officer directly.
Cookies do not personally identify you, but identify your browser and IP address.
To whom might Purkle disclose Personal Information?
Purkle may disclose personal information it collects about you for a variety of purposes in connection with Purkle providing its products and service and special offers to you (including to our agents, contractors or to a related company of Ticketek New Zealand). Purkle may provide your personal information to:
- organisations who are involved with or participating in an Offer or providing a Reward (including Merchants);
- other companies or individuals Purkle engages to perform functions on behalf of Purkle such as for production functions, processing credit card information, mailing of information or Rewards or other gifts/ offers/ prizes, printing functions, data analysis, data washing, telemarketing, research, and advertising; and
- anyone you authorise Purkle to disclose personal information to.
Where we disclose personal information to third party contractors, agents or related companies of Ticketek New Zealand, we take steps to ensure that those agents, contractors or related third parties:
- comply with the Information Privacy Principles when they handle personal information about you; and
- are authorised only to use personal information in order to provide the services or to perform the functions we require.
Otherwise, we only disclose personal information if required or permitted to do so by law or if the disclosure is permitted under the Privacy Act.
How does Purkle treat Sensitive Information?
In referring to 'sensitive information' Purkle means information relating to a person's racial or ethnic origin, membership of political bodies, religions, trade unions or other professional or trade association, sexual preferences, criminal record and health information.
If you decide to provide Purkle with sensitive information, it is Purkle’ policy that this information will be used and disclosed only for the purpose for which it was provided or a directly related secondary purpose, unless you agree otherwise or use or disclosure of this information is allowed by law.
Management and security of personal information
We take physical, electronic and managerial steps to ensure that the personal information we hold is secure from unauthorised access, destruction, use, modification or disclosure. We only permit your details to be accessed by authorised personnel and we educate our staff about their responsibilities under the Information Privacy Principles. Purkle has also appointed a Privacy Officer to oversee Purkle’ management of personal information in accordance with this policy and the Privacy Act.
Additionally, we take reasonable steps to destroy or permanently de-identify personal information when we no longer need it. We also impose strict requirements of security and confidentially on all third parties as to how they store, handle and deal with personal information.
In striving to ensure that the security, integrity and privacy of personal information submitted to our website is maintained to the highest level, Purkle regularly reviews and updates its security measures in light of current technologies. Unfortunately, no data transmission over the internet can be guaranteed to be totally secure and you need to be aware of this when using our website.
Sometimes, Purkle needs to collect personal information about individuals who are not Members or customers. This will usually arise where we collect the name and business contact details of a person who is the contact in a government agency or company with whom we deal. Purkle’ policy is to only use personal information collected from non-customers for the main business purpose for which it was collected.
Transborder data flows
Updating Personal Information
Purkle endeavours to ensure that the personal information it holds is accurate, complete and up-to-date. Purkle encourages you to contact it as soon as possible in order to update any personal information it holds about you. Purkle’ contact details are set out below.
Under the Privacy Act, you have the right to obtain access to any personal information which Purkle holds about you and to advise Purkle of any perceived inaccuracy.
To make a request to access any personal information Purkle holds about you, please contact Purkle in writing as set out below. Purkle will require you to verify your identity and specify what personal information you require. Purkle may charge a fee to cover the cost of verifying your application and locating, retrieving, reviewing and copying any material requested. If the personal information sought is extensive, Purkle will advise of the likely cost in advance and can help to refine your request if required.
How to contact Purkle
If you would like to make an access request or wish to provide feedback about this policy, please contact Purkle by writing to the Privacy Officer, Ticketek New Zealand Limited:
- By email at email@example.com
- By facsimile on 09 309 6628
- By letter to PO Box 5440, Wellesley Street, Auckland
- In person, at our head office at • Level 2, AIG Building 41 Shortland Street Auckland 1010.
For further information about privacy issues and the protection of privacy visit the Privacy Commissioner’s website at www.privacy.org.nz.
The terms “Offer” and “Member” are defined in the Terms & Conditions of Membership.